Who can help spread your word?

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Have you come across graze,  the providers of healthy snacks by post?  You may have received an invitation to try a snack box for free.  Let’s take a look at how they used their target market and new customers to help spread the word.

According to their website, graze was started by 7 friends who all share a passion for food. They explain, “When we found we couldn’t eat the food we loved at work, we asked around and realised there were loads of people just like us.  So we decided to stop playing off-peak foodies and go full time. We took the plunge, gave up our jobs and built the graze kitchen.”

At the height of their early campaigns they used people power to spread the word.  Take a look at this… (I’ve blacked the code out as I already used it!)

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Spreading the word through Radio Relationships

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Have you considered that building a relationship with your local radio station could help you spread the word about your business?

If your customer base is close to home, it makes sense to use all of the ways possible to connect with the locals.  Radio is one such way.  Whether it is a commercial station or a community station, they will often welcome contact from businesses in the area and could offer you:

- a slot on a show to talk about your businessBuilding Radio Relationships
- the opportunity to run a competition
- the chance to share your event details on their ‘What’s On’ slot

and so on, at absolutely no cost to you.  Of course if you wish to advertise, they’ll be happy to talk you through the advertising opportunities too.

So how can you build up that relationship?

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Who is in your marketing sights?

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If you could choose just one person or organisation to have in your sights as an ideal client this year, who would it be?Marketing Target

My invitation to you today is to spend just a few minutes considering which one person, or organisation, you can link with to secure more business opportunities in 2012.

Whether it is a dream company, a high profile individual, a local business which is handy for you, or someone who can refer work to you, your choice can then become a marketing target.

So what will you do next?

Three Steps to Working with your Ideal Clients

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How to look authoritative and unique at work by Allyson McCourt – Guest Blogger

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I often wonder how I can look smart for work, whilst retaining my personality.  Winner of my Christmas Competition, Allyson McCourt, has written a brilliant blog post about this and she has kindly given me permission to share it with you here.

Allyson McCourt

Allyson is the leading style consultant in the North East and is often asked to travel elsewhere in the country on style missions.

Allyson’s clients are offered a range of services, including colour analysis, personal styling and hairdressing, that will not only give a whole new insight into the styles that suit them best, but which can also bring a new-found confidence.

Here are Allyson’s thoughts on style at work:

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