Can Neuroscience help with our marketing confidence?

This article by Anne Morrison made me think.  Can self-affirmations support the marketing activity and strategy that we use to work towards our goals?  Anne kindly agreed for me to publish her article.  See what you think…

According to Louise L Hay, a proponent of affirmations,

“An affirmation opens the door. It’s a beginning point on the path to change”

but how do these thoughts and words help change to happen?

I don’t know if you use affirmations yourself or if you have in the past and given up because they didn’t work. If you are interested in self-development you will have come across them and those who swear by them. Affirmations, in many peoples’ minds, are daily ‘chants’ that you say to yourself, such as “every day in every way I’m getting better and better”

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Organic Networking. The way to success?

How naturally can business growth happen?  Can we take an organic approach so that we nourish and, in turn, flourish?

Exploring this subject recently, I found that the top three reasons why business people network are:Organic Networking

1. To build opportunities for business
2. To build relationships and trust (which may lead to business and/or referrals)
3. To obtain peer support

There were many other different reasons for networking including using it as an opportunity for public speaking/promotion, giving and receiving referrals, a chance to be mentored, support with goal setting and accountability as well as a chance to socialise with people like them.

Strategies differed widely.  There are those who prefer to build loyal relationships with a couple of regular groups, and those who like to choose their events by topic or a potential opportunity. Some like to network multiple times per week and some a couple of times a month. Some prefer formal structure and some are more comfortable in an informal environment over coffee.

So, how can we increase our chances of success?  How can we grow our businesses and develop our authentic selves?   Perhaps the key is to decide what you want from networking before setting out then take an organic approach.

  • Know what you want to grow              (Choose your targets)
  • Prepare the ground in the right place  (Attend the right events)
  • Sow a few seeds                                 (Listen and ensure your contribution is useful)
  • Nourish budding relationships             (Feed them with support and empathy)
  • Watch the fruits of your labour grow   (Business grows naturally)

Organic Networking is surely what we are doing when we follow our individual and carefully planned strategy whilst retaining our authenticity?

Keep your marketing focused….

I often talk about the benefits of focusing on a niche target market.  It’s one of the elements I constantly harp on about!

It’s advice I use myself too, and following a most enjoyable stint as a consultant alongside the team at The Business Factory North Tyneside (who form part of my niche target market) in 2013, I am delighted to have been asked to work with them again, doing what I love doing to support new and small businesses.  I love it when a plan comes together!  Continue reading

Developing ideas

Marketing catch of the day?New augmented reality goggles have been developed that tell divers what type of fish or shark is swimming in front of them. The display also informs the wearer how much time and oxygen they have left and the position of other divers.


It also offers 3D camera capabilities to capture footage from an excursion and allows wearers to communicate with other divers while underwater.
The goggles, designed by a Samsung Design, will be available to buy in 2015.


Surely this is a super example of giving your customers something they need?  It provides facts and figures as well as interest and an additional health & safety aspect. What are you doing for your customers?